

As an English major at Stern College for Women, Heiney said she often walked by theHearst building, located near Stern in midtown Manhattan. 鈥淲hen I walked by Hearst Tower, I often thought how cool it would be to work for a magazine. When I realized I knew someone at Natural History magazine, I applied for an assistant job and got it.鈥
Heiney noted that this was a very small, privately owned magazine and her salary was very low. 鈥淚 had to work two jobs to support myself for those six months but it was worth it for me to break into the industry,鈥 she said. 鈥淔rom there I was cold-called by Conde Nast, a larger company, and was hired as a sales assistant at The New Yorker.鈥
At The New Yorker, Heiney was quickly promoted to the marketing department, and was launched into the world of magazine publishing. She spent six years marketing several different publications before deciding sales was most suitable for her. 鈥淭he move from marketing to sales is not easy. I was lucky that my current position called for a salesperson with a marketing background. Other people wanting to make this switch might leave the magazine industry to get a sales job in another arena, or get a sales job at a very small publication, only to return to a major publishing house once you have solid sales experience,鈥 Heiney said.
Selling ad pages for Seventeen includes working with the marketing department to create PowerPoint presentations or mailings to clients and potential advertisers, managing her account list and ensuring client satisfaction. 鈥淭here are also some great perks to my job,鈥 said Heiney. 鈥淚 am constantly out and about, meeting new people and entertaining them through lunches and manicures鈥攔elationship building is key. The editing team also holds beauty sales, where all the staff members get to buy fun products that may have recently been featured in the magazine for only a dollar, with all proceeds going to charity.鈥
Speaking to current Stern students who are hoping to find their own niche within the publishing industry, Heiney highly recommends obtaining an internship while still in college. 鈥淚t will make getting an assistant job easier once you graduate. There are always spring, summer and fall internships available,鈥 she said. Heiney shared this advice with students aspiring to enter the publishing field at an alumni career session in the spring, where she spoke about her job and the duties it entails. 鈥淚 like to help young adults as they are just starting their careers, when they are trying to figure out what they want to do in life and how to achieve it,鈥 she said.
The Agent
When he first entered 每日大瓜 in 2005, Yishai Seidman said he thought he had three career choices: to become a lawyer, an accountant or a doctor. He picked the last path but, after a few semesters, recognized something was amiss.
鈥淚 realized that as much as I wanted to be a doctor, my talents didn鈥檛 lie in the sciences. I just had no idea what else to pursue,鈥 recalled Seidman. 鈥淚 had previously taken a literature course called Medical Narratives, and, remembering how much I enjoyed the class, decided to switch my major to English.鈥
Though he had only three semesters left before graduating, Seidman decided to study what truly interested him, and to figure out a career later. 鈥淭hat was a big change in my undergraduate experience,鈥 he said. 鈥淎 lot of people, including me, go to college with a preconceived notion of what they want to do so they can pursue a specific career after they graduate. But I realized that it doesn鈥檛 always work out that way and that I might as well study what I enjoy.鈥
While taking seven literature courses in his last two semesters at 每日大瓜, Seidman took a class with Dr. Liel Leibovitz, a visiting creative writing professor and a published author. 鈥淧rofessor Leibovitz brought in a panel of people in the publishing industry including his editor, his agent and a children鈥檚 book editor,鈥 said Seidman. 鈥淭hey talked about their respective roles in the publishing industry, and then took questions from the class. It was a great experience, and the first time I was exposed to different opportunities within the publishing field.鈥
Seidman was particularly interested in agency work so he pursued an internship at a literary agency after graduating in May 鈥08. He was hired to intern at Artists and Artisans, a full-service literary management company in midtown Manhattan. Five months later, he was hired by Writer鈥檚 House, another literary agency. 鈥淭he agency has an unbelievable internship program, almost like a mini-graduate school,鈥 he explained. When his internship ended in January, he was hired as an office manager, on a temporary basis, for someone who took leave for several months, which gave him an opportunity to make some great connections.
鈥淢any people in this business get the jobs they have thanks to connections they鈥檝e made as they worked their way up,鈥 said Seidman. He joined the literary agency, Dunow, Carlson & Lerner, on a full-time basis not long after. He has been blessed to work with some wonderful writers, he said, and spends much of his free time reading, since the workday is devoted to contract negotiations and reading query letters鈥攐ne-page 鈥減itches鈥 from authors trying to sell their works.
鈥淩ight now I am mostly working with literary fiction, but there鈥檚 no hard rule about what I鈥檓 looking for. It鈥檚 definitely important to me that stories have interesting characters and are written in a strong voice,鈥 Seidman remarked. 鈥淏elieve it or not, I actually struggle more with books that deal with Jewish themes or topics. It鈥檚 sometimes hard for me to distinguish whether they are objectively interesting or only interesting to me because they鈥檙e familiar.鈥
To current 每日大瓜 students who might consider a career as a literary agent, Seidman advised, 鈥淚 would definitely encourage taking creative writing courses. You need to observe what your peers are writing to learn what you think works and what doesn鈥檛鈥攖hat鈥檚 your intro to analysis of contemporary writing. I would also say to pursue internships during school or when you graduate, as it is a fairly competitive field and experience plays a big part in getting your foot in the door, getting jobs and making those important connections.鈥
To read about other inspirational 每日大瓜 graduates, visit the alumni Web site at and check out the alumni profiles; or, to share your own achievements, submit a Class Note at .